It’s no secret that many different sectors in the UK are having a bit of financial trouble as they try to navigate the new digital world. Whether it’s magazines going from print to online or taxi firms accepting business via an app instead of via phone. We’re all feeling it in one way or another. The taxi industry has changed dramatically over the last 10 years and there are many things that have caused this. They mostly relate to more competition from other taxi companies, people wanting to pay via card instead of cash and because everything has gone digital. Despite this, there is still a way for you to stay ahead – we’ve compiled a guide to three things that you can do to benefit and improve your local taxi business.
This might sound simple but it’s the key to expanding your taxi business and getting more customers. If you can provide an app with Uber-like qualities that serves your local area, then you’ll be successful. If you can give your customers the convenience of ordering their vehicle quickly through an app, you’ll get more business. Features that could improve your taxi business include allowing customers to track their vehicles and get price estimates of their fares before they order their cab.
Provide alternative payment methods
Traditionally, local cab firms and Hackney Carriage cabs have asked that their customers pay by cash, however, in recent times companies like Uber and Addison Lee are offering customers the chance to pay by card. A lot of us rely solely on digital banking and contactless card payments to pay for our day to day living. That’s why it’s important to provide an alternative payment method for your customers. Whether that means investing in a card reader for the back of your taxi or giving people the option to pay by card via an app. It’s convenient for your customers and safer for drivers as they’re not carrying large amounts of cash on them at any time.
Stay ahead of your competition
There has always been some competition for work in the taxi industry, particularly amongst local cab firms. But now there’s a bigger threat as national companies such as Uber have drivers all over the country. In order to stay ahead of the competition, you need to be able to provide a unique service that offers something different to your customers. For example, if you’re a well-established, respected local business, you should use it to your advantage. If you can anticipate the needs of your customers they’ll be loyal. Your reputation will always be an advantage as you know the local area and the people within your community!
It can be hard to stay up to date with the ever-changing taxi industry. However, these are three simple things you can do to keep your customers happy. Being able to evolve with technology is going to be the best way to continue to make a profit. And it will also help you to learn new things and expand your business and customer base!